HarrisHodovic

Harris, a German artist with Bosnian heritage, discovered his passion for music and dance as a child. Growing up surrounded by the urban culture of hip hop, he fell in love with breakdancing and co-founded a dancing group called „Southside Rockers“ in 1993. The group gained success and signed an international record deal with Sony Music Epic in 1997. Harris also became involved in film and video production. In 2001, the group withdrew from the active music scene and focused on theater plays, but Harris continued to work in the entertainment industry. In 2004, he co-founded an agency that managed and marketed choreographers for major music stars.

In 2010, Harris left the agency to focus on film making and shifted his focus to the advertising world in 2014. He has worked with clients such as Mercedes, Ferrero, Renault, Audi, Porsche, Adidas, L’Oreal, Maybelline, Tamaris, Allianz, Freenet, Commerzbank and many more. He discovered an artist on YouTube named „CRO“, whose first single „EASY“ became the most viewed music video in German history, earning Harris nominations for two „ECHO AWARDS 2013“ for best video. In the past two years, Harris has worked with notable names in the music industry such as Snoop Dogg, Timbaland, and Redman.